Wilton Green Digital Marketing Case Study
Wilton Green (wiltongreen.com) is an online laundry and dry cleaning service with door-to-door pick up and delivery. Their marketing spend was very high and site conversion was well below industry average. We were tasked with reviewing their marketing and site conversion so they could compete in an increasingly competitive market.
What We Did
Following an in-depth review of data, we developed a multi-channel marketing strategy as well as a set of site conversion tests.
Once approved we implemented new digital campaigns for Adwords, Email, SEO and Paid Social ads. We also worked with their in-house teams to improve their social media and promotions strategy.
Our review also identified a number of "conversion blockers” on the site that were preventing users from completing the checkout. Working with Wilton Green’s designers and developers we updated the designs of the checkout, homepage and a series of landing pages.
Through a combination of improved site performance and by focusing on keyword relevance, landing pages and ad copy we increased Adwords conversions by 420%, while cutting costs by 31%.